What do you need in a great J-School education?

Last night, an SJMC strat comm student tweeted this:
Article about how journalism schools are failing. My @uw_sjmc classes already address these issues http://bit.ly/ajpK9g . #myschoolisbetter

Here’s the story on MediaShift from PBS:

MediaShift . How Journalism Teachers are Failing, and How to Stop It | PBS.

I was glad to read this student’s assessment that we are already including these concepts in SJMC (as well as his bragging hashtag that we are better).

Perhaps most important to me was that this was a story about journalism but a strat comm student pointed to it. I think that speaks to how we have been able to cut across the traditional silos in media training and deliver lessons that are common across fields.

Regardless of this student’s praise, though, we all have to ask ourselves repeatedly: Are we integrating multimedia in our courses effectively?

The practical training is all well and good. When you finished J345, were you able to edit together an audio spot? (Through some combination of in-class teaching, extra-class training and your own try/fail/try again/succeed?)

But the conceptual is far more important to me. Did your combo of journalism track classes teach you how the move from appointment listening to time-shifted mobile or desktop listening has affected timeliness as a communication value in radio and added emphasis to storytelling?

No journalism course can do everything. Witness the 10 pounds shoved into the 5-pound sack of J202 to understand that. But we want them to be moving forward and keeping pace with changing media. We cannot forget the foundational principles. Ethics, for instance, is the constant that gets greatest weight in my courses. But we always need to be attending to how those principles play out in new and different ways.

But I still don’t want to be the mayor of Vilas on FourSquare.