Friday blog rescue: Pro-Track listserv alert on NYT story

(Periodically I’ll repost interesting things here from other blogs around the School of Journalism & Mass Communication.   This first one is an alert that Professor Sue Robinson sent out to the Pro-Track MA listserv.)

There are a number of reasons you should have read the cover story in the Times magazine last Sunday:

1) You should read it to see how someone can go from obscurity to having market share; how to build audiences and then how to keep them.

2) You should read it to see how you write stories that work.

3) You should read it because it’s good journalism. Look at how much time the author spent with the subject. Look at how he reconciled data that was inconsistent. Look at the specifics he got.

4) You should read it if you are interested in books.